My generation is waking up to the fact that we don’t need a lot of material ‘stuff’ to be happy, and that in fact our possessions can act as a drag on our freedom and happiness. But we haven’t yet learned that lesson in the digital world.
After one of our clients recently set up a twitter account for her company and we connected, she sent me an email that read “OK, seriously – how did you manage to get 439 people to follow you? I mean, I’m sure you’re an interesting guy, but 439? The race is on!” I had to Read More
Never underestimate the creativity of your customers. You may think you have a great product, but don’t get married to your intended purpose for it. It’s quite possible that customers will find alternative uses you may not have even thought of, maybe even better uses. If you’re launching a new product, particularly a web app, be prepared to adapt it to the way your customers actually use it, and not necessarily the way you designed it.
The most recent, and high profile example of this is Twitter. Twitter was originally designed as a “what are you doing/thinking/status” feed for friends. 140 character limits forced you to keep it short and sweet, and post more often. At first, this is how people used it, but after a while we all grew bored …
The web is abuzz lately with mounting campaigns against IE6. Web designers and producers have been moaning about it for years, but the reality has been that 20%+ of internet users have still used the old browser, avoiding the upgrade to 7 for whatever reason. There’s a reason it’s stuck around so long, even now, 8 years later, and a twitter campaign is not going to kill it. I do have a suggestion for easing development pain, though, and ultimately ending the bane of IE6.