My generation is waking up to the fact that we don’t need a lot of material ‘stuff’ to be happy, and that in fact our possessions can act as a drag on our freedom and happiness. But we haven’t yet learned that lesson in the digital world.
After one of our clients recently set up a twitter account for her company and we connected, she sent me an email that read “OK, seriously – how did you manage to get 439 people to follow you? I mean, I’m sure you’re an interesting guy, but 439? The race is on!” I had to Read More