Musings on Design, Entrepreneurship, and the Creative Economy

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Why Android’s Smartphone Marketshare Doesn’t Matter

12/12/2011

This past week at the Le Web conference, Google CEO Eric Schmidt was asked why he thought most mobile developers were choosing to develop for iOS first, and Android second. Schmidt replied, “Six months from now you’ll say the opposite. Because ultimately applications vendors are driven by volume. And the volume is favored by the Read More

The coming revolt against Apple

08/11/2009

Over the last few years, Apple has solidified itself as the cool kid’s legitimate alternative to the Microsoft mainstream. They have excelled at packaging hardware and software together in sexy ways with usability that has put all the first-movers on defense, scrambling to catch up. The iPhone has been a smash hit and helped them expand their Mac market share substantially. broken-iphoneBut when you’re at the top of the cool mountain, it becomes increasingly difficult to keep your footing. There are storm clouds on the horizon, and there’s a revolution brewing.

The torches are being lit over in iPhone land. The iPhone has been a cult success in spite of itself in many ways. Other phones had better hardware and more features, and the iPhone was missing long standard features like MMS. But nothing matched the allure of the all touch screen form factor and the brilliant iPhone OS. When the App store was released, that made up for many of the (still persistent) feature deficiencies. But now that App Store is becoming a real problem for users and developers alike.

Customer Service is the new Marketing

07/17/2009

Customer Service is the new Marketing is a mantra at Mural, and something we emphasize with our clients. We always make sure that customer service is a core value of our clients marketing efforts, because we believe that it’s an essential skill set in our new internet driven economy. I was recently contacted by an old client I did some work for about 4 years ago that proves how true this is.

This company is a family owned, but multi-million dollar HVAC company in the North Texas area. It was started by the current owner’s father decades ago, and has always maintained that small, family owned, low tech quality that can be a very endearing trait. They have done a lot of things right in the history of the company that has helped them grow to such a large size…