After one of our clients recently set up a twitter account for her company and we connected, she sent me an email that read “OK, seriously – how did you manage to get 439 people to follow you?  I mean, I’m sure you’re an interesting guy, but 439?  The race is on!”

I had to admit that 400 wasn’t really that many compared to a lot of the people I follow, and we continued a conversation about how twitter and other social networks could fit into their marketing plan. In keeping with my new years resolution to blog more for clients than creatives, I thought this topic would make a good blog post – so here we go: how to use social media for your business (an introduction). More