Musings on Design, Entrepreneurship, and the Creative Economy

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Getting Started in Social Media: Twitter for Business

01/15/2010

After one of our clients recently set up a twitter account for her company and we connected, she sent me an email that read “OK, seriously – how did you manage to get 439 people to follow you?  I mean, I’m sure you’re an interesting guy, but 439?  The race is on!” I had to Read More

Don’t define your customers, let your customers define you.

07/22/2009

Never underestimate the creativity of your customers. You may think you have a great product, but don’t get married to your intended purpose for it. It’s quite possible that customers will find alternative uses you may not have even thought of, maybe even better uses. If you’re launching a new product, particularly a web app, be prepared to adapt it to the way your customers actually use it, and not necessarily the way you designed it.

The most recent, and high profile example of this is Twitter. Twitter was originally designed as a “what are you doing/thinking/status” feed for friends. 140 character limits forced you to keep it short and sweet, and post more often. At first, this is how people used it, but after a while we all grew bored …