Samsung product manager Chris Moseley’s comment, when asked about the possibility of an Apple TV:
“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.”
Talk about not getting it. If that’s their roadmap for TVs, they just painted a giant “kick me” sign on their back for every other electronics maker, Apple included.
Few people can discern the picture quality differences between a $500 TV and a $1500 TV. They’ve reached that point where there’s little to distinguish them from each other but price and brand names. They all work roughly the same, with the only somewhat interesting developments being in “smart TVs” that integrate Netflix streaming, and usually not in a terribly elegant way. It’s red ocean territory, and another business that’s just asking for someone like Apple to come in and turn it all upside down.